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Elizabeth Knachel

Communications, Marketing, Creative

10%

1-3

Hello, I’m (Liz)!

Contact Me

I am a Strategic Communicator with a passion for storytelling and creating engaging content.

100+

600+

74%

Go-To-Market Communication Launches

web content pieces created

Consistent newsletter readership base distributed to over 4K audience including leadership

Local organization membership increase due to Social Media campaign

Team members managed

Skills

Communication Strategy and Management

Effectively communicating your message isn't always simple, and ensuring it resonates with the right audience can be a challenge. I can help you overcome this hurdle by crafting comprehensive strategies and compelling content through storytelling that inspires your customers to truly recognize the value of your organization and take action.

Brand Management

A company's voice, visual identity, and overall brand should seamlessly align to convey a narrative that defines your business's unique essence. I can guide you in articulating how your enterprise sets itself apart from competitors, crafting a distinctive brand tone of voice.

Marketing

A customer discovers your product through a blend of groundbreaking and persuasive marketing strategies. Drawing upon my experience collaborating with diverse creative agencies, I bring an understanding of communication and messaging, weaving these elements seamlessly into a cohesive narrative and design aesthetic.

Career

Experience

Education

Organizations

Allstate Insurance Company (2011 - 2023)

Northbrook, IL

Associate Communications Manager (2019 - 2023)
Assistant Marketing/Brand Manager (2016 - 2019)
Marketing Specialist (2014 - 2016)
Web Content Manager (2011 - 2014)

Robert Morris University (2004 - 2010)

Waukegan/Elgin, IL

Admissions Counselor

Abbott Laboratories (2002-2004)

Waukegan, IL

Administrative Assistant to Creative Network

Photography management

DePaul University - Chicago, IL

Master of Arts with Distinction - New Media Studies

Robert Morris University - Waukegan, IL

Associates of Arts - Graphic Design

Purdue University - West Lafayette, IN

Bachelor of Arts - English

Organizational Leadership Supervision - Minor
Computer Technology - Minor

MainStreet Libertyville

Libertyville, IL

Title: Organizational Committee Member

Dates Active: 2023 - Present

MainStreet Libertyville Board of Directors

Libertyville, IL

Title: Secretary

Dates Active: 2022 - 2023

Allstate Corporation

Communications

Product Positioning Go-To-Market Launch Plans

Go-to-Market Strategy

Program Plan Brief

Key Message Strategy

Comparison Analysis

FAQs

Sales & Service Operations

Worked across distribution channels including:

Exclusive Agency
Independent Agency
Direct Sales
Service Delivery
Corporate Brand
Marketing

Articles

Talk Paths

Education

Job Aids

Enterprise Communications

Marketing Campaigns

Public Relations

Digital / Social Strategy

GTM Launch Plan Management

Metrics

Closed-Loop Feedback

Field Support

Tactical Updates

Reporting

Skills:

Go-to-Market Strategy
Strategic Communication
Project Management
Cross-Functional Collaboration
Storytelling
Internal Communications
Stakeholder Engagement
Employee Advocacy
Data Metrics/Measurement

Stats

Successfully launched 100+ Go-To-Market launch plans for agency awareness.
Designed and launched over 20 editions of the Telematics Today newsletter with 4K+ distribution company wide.
Created over 600 pieces of web content (webpages and articles) used by over 10K agencies.
Created a system for tactic measurement in various areas of responsibility and platforms - as well as measurement dashboard development and closed loop feedback.

Allstate Corporation

Branding

Brand Identity

Icon Development

Logo Development

Trademarks

Website Redesign

Brand Guidelines

Brand Consultations

Color Consistency

Font Consistency

Brand Usage

Skills:

Marketing
Consulting
Brand Management
Brand Guidelines
Brand Strategy
Creative Direction
Trademark Applications

Stats

Managed a $6.3B brand by setting enterprise-wide brand consistency and standards.
Worked with numerous creative agencies to develop brand guidelines:

Leo Burnett
72 and Sunny
Simple Truth
Publicis

Re-Branding consultant for 5 major initiatives:

Allstate Arena
Tom Joyner Family Reunion
Allstate Sugar Bowl
We Day
#TheySay Project

Allstate Corporation

Marketing

Digital

Social Media

Television

Internal Engagment

External Engagement

Skills:

Marketing Campaigns
Digital Marketing
Print Marketing
Advertising
Social Media Marketing
Metrics

Stats

Lead consultant for Allstate Foundation’s Domestic Violence program Purple Purse:

Piloted Purple Purse Walk that generated over $23K over $5K donation goal.
Slated Kerry Washington Television PSA viewed by over 10.5M
Oversaw creative and distribution of Purple Purse bag inserts for over 68K Allstate Sugar Bowl fans.

Lead consultant for Allstate’s involvement in We Day:

Managed the #TheySay social youth empowerment campaign that launched during WE Day. Facebook, Instagram, Twitter, Tumblr

MainStreet Libertyville

Organization Committee Member

Founded in 1989, MainStreet Libertyville is a 501(c)(3) nationally recognized and accredited volunteer based non profit program whose mission is to preserve the character and promote downtown Libertyville.

Skills:

Leadership
Communications
Marketing Campaigns
Digital Marketing
Print Marketing
Social Media Marketing

Stats

Twilight Shuffle 5K (2022/2023)

With a team of 7, led and organized 2 Twilight Shuffle 5K runs for Libertyville, Illinois, to be enjoyed by the community.
Over 400 runners participate annually.
Over $20K generated, which goes to support MainStreet Libertyville’s 50+ events per year.

Giving Campaign (2023)

Worked alongside Organization Committee Lead to help increase MainStreet Libertyville paid membership.
Through the development of a series of Social Media posts, helped increase membership by 10% from November - December.

Praise

Liz has been crucial in the project our team was driving, and without her help, it wouldn't have been as seamless. Liz is punctual, organized, and an effective communicator. She has collaborated with multiple teams and thus has the ability to work with diverse groups of people.

- Sara Durrani, Product Manager at Allstate

Liz is an extremely passionate and effective communicator. I have always been impressed at how writing seems effortless for her. She is reliable and has the ability to quickly identify and turnaround deliverables for many audiences. -Allie Hannant, Go-To-Market Associate

Manager at Allstate

I found her (Liz) to be detail-oriented, creative and a skilled communicator. I particularly enjoyed her sense of humor in the face of what can sometimes be a stressful situation when faced with tight deadlines.

-Veronica Sloma, Sr. Communication Consultant at Allstate

Liz has been key to the successful launch of multiple telematics and Usage Based Insurance initiatives during my time at Allstate, and her knowledge, dedication, and adaptability in the face of changing circumstances and tight deadlines was always appreciated.

-Chad McMann, Telematics and UBI Product Leader at Allstate

Throughout our collaboration, I was continually impressed by Elizabeth's ability to develop and execute effective communication strategies. Her keen understanding of our industry and target audience allowed us to connect with our stakeholders in a meaningful way. Whether it was crafting compelling project releases, managing program communication, or creating engaging overall strategic messaging, Elizabeth consistently delivered outstanding results.

- Dave McInnis, Vice President Product Management at Allstate

Contact

Phone

(847) 769-2151

elizabeth.knachel@gmail.com

Location

Grayslake, IL

https://www.linkedin.com/in/elizabethknachel/