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Elizabeth G. Knachel

UX Content Writer, Content Strategist, Marketing and Communications Professional

10%

100+

Hello, I’m (Liz)!

Contact Me

I am a Strategic Communicator with a passion for storytelling and creating engaging content.

600+

15%

33%

Pieces of web content managed

Viewership increase after revamp of customer-facing product site

User population increase after UX content update on primary branding site

Local organization membership increase due to Social Media campaign

Go-To-Market communication plans launched

Skills

UX Writer and Communication Strategy

Effectively communicating your message isn't always simple, and ensuring it resonates with the right audience can be a challenge. I can help you overcome this hurdle by crafting comprehensive strategies and compelling UX content through storytelling that inspires your customers to truly recognize the value of your organization and take action.

Brand Management

A company's voice, visual identity, and overall brand should seamlessly align to convey a narrative that defines your business's unique essence. I can guide you in articulating how your enterprise sets itself apart from competitors, crafting a distinctive brand tone of voice.

Marketing

A customer discovers your product through a blend of groundbreaking and persuasive marketing strategies. Drawing upon my experience collaborating with diverse creative agencies, I bring an understanding of communication and messaging, weaving these elements seamlessly into a cohesive narrative and design aesthetic.

Career

Experience

Education

Organizations

Allstate Insurance Company (2011 - 2023)

Northbrook, IL

Associate Communications Manager (2019 - 2023)
Assistant Marketing/Brand Manager (2016 - 2019)
Marketing Specialist (2014 - 2016)
Web Content Manager (2011 - 2014)

Robert Morris University (2004 - 2010)

Waukegan/Elgin, IL

Admissions Counselor

Abbott Laboratories (2002-2004)

Waukegan, IL

Administrative Assistant to Creative Network

Photography management

Full resume available upon request.

DePaul University - Chicago, IL

Master of Arts in New Media Studies

Purdue University - West Lafayette, IN

Bachelor of Arts in English

MainStreet Libertyville

Libertyville, IL

Title: Organizational Committee Member

Dates Active: 2023 - Present

MainStreet Libertyville Board of Directors

Libertyville, IL

Title: Secretary

Dates Active: 2022 - 2023

Allstate Corporation

UX Writer / Web Content Manager

UX Writer/Web Content Manager

Customer Facing

Allstate.com

https://www.allstate.com/drivewise

Allstate Mobile App

https://www.allstate.com/help-support/allstate-mobile

Worked across distribution channels including:

UX Designers
Marketing
Allstate Mobile App team
Telematics

Employee Facing

Gateway

10K+ users
Agency Owners

Allstate Brand Central

45K+ users
Employees
Creative Agencies

SharePoint

300+ users
Employees

Skills:

Strategic Communications
UX Content Creation
Content Strategy
Content Management
SEO Optimization
Storytelling
Project Management
Internal Communication
External Communication
Editing
Proofreading
Brand Guidelines
Performance Metrics

Stats

Increased Allstate Drivewise (allstate. com/drivewise) home page viewership by 15%.
Saw 33% user population increase after updating UX content on allstatebrandcentral.com
Developed new CMS to regulate publishing of content based on critical need, action required, or FYI only, resulting in quicker distribution.

Allstate Corporation

Communications

Product Positioning Go-To-Market Launch Plans

Go-to-Market Strategy

Program Plan Brief

Key Message Strategy

Comparison Analysis

FAQs

Sales & Service Operations

Worked across distribution channels including:

Exclusive Agency
Independent Agency
Direct Sales
Service Delivery
Corporate Brand
Marketing

Articles

Talk Paths

Education

Job Aids

Enterprise Communications

Marketing Campaigns

Public Relations

Digital / Social Strategy

GTM Launch Plan Management

Metrics

Closed-Loop Feedback

Field Support

Tactical Updates

Reporting

Skills:

Go-to-Market Strategy
Strategic Communication
Project Management
Cross-Functional Collaboration
Storytelling
Internal Communications
Stakeholder Engagement
Employee Advocacy
Data Metrics/Measurement

Stats

Successfully launched 100+ Go-To-Market launch plans for agency awareness.
Designed and launched over 20 editions of the Telematics Today newsletter with 4K+ distribution company wide.
Created over 600 pieces of web content (webpages and articles) used by over 10K agencies.
Formed a data analytics dashboard to better understand team’s success measures and KPI’s.

Allstate Corporation

Branding

Brand Identity

Icon Development

Logo Development

Trademarks

Website Redesign

Brand Guidelines

Brand Consultations

Color Consistency

Font Consistency

Brand Usage

Skills:

Marketing
Consulting
Brand Management
Brand Identity Style Guide
Visual Identity Style Guide
Brand Strategy
Creative Direction
Trademark Applications

Stats

Established standards and guidelines for Allstate’s $6.3B Brand Identity Style Guide, in partnership with legal teams and creative agencies.
Helped launch Allstate’s 2016 Visual Identity Style Guide: including redesign of the Allstate Brand Central internal brand website, brand guidelines, colors, fonts, logo development, project management and tech support comprising of a total upgrade of over 800 assets.
Re-Branding consultant for 5 major initiatives:

Allstate Arena
Tom Joyner Family Reunion
Allstate Sugar Bowl
We Day
#TheySay Project

Allstate Corporation

Marketing

Digital

Social Media

Television

Internal Engagment

External Engagement

Skills:

Marketing Campaigns
Digital Marketing
Print Marketing
Advertising
Social Media Marketing
Metrics

Stats

Lead consultant for Allstate Foundation’s Domestic Violence program Purple Purse:

Piloted Purple Purse Walk that generated over $23K over $5K donation goal.
Slated Kerry Washington Television PSA viewed by over 10.5M
Oversaw creative and distribution of Purple Purse bag inserts for over 68K Allstate Sugar Bowl fans.

Lead consultant for Allstate’s involvement in We Day:

Managed the #TheySay social youth empowerment campaign that launched during WE Day. Facebook, Instagram, Twitter, Tumblr

Allstate work examples are not available for proprietary reasons. Basic writing examples are available upon request.

Work Examples

MainStreet Libertyville Organization Committee Member (Pro Bono) - 35th Anniversary Gala

Skills:

Leadership
Communications
Marketing Campaigns
Digital Marketing
Print Marketing
Social Media Marketing

Stats

MainStreet Libertyville 35th Anniversary Gala (2024)

Event generated over $30K for organization.

Giving Campaign (2023)

Increased membership by 10% through social media campaign.

Twilight Shuffle 5K (2022/2023)

Led and organized 2 Twilight Shuffle 5K runs.
Over $80K generated, which goes to support MainStreet Libertyville’s 50+ events per year.

Allstate work examples are not available for proprietary reasons. Basic writing examples are available upon request.

Work Examples

MainStreet Libertyville Organization Committee Member (Pro Bono) - Giving Campaign

Work Examples

MainStreet Libertyville Organization Committee Member (Pro Bono) - Twilight Shuffle 5K

Praise

Liz has been crucial in the project our team was driving, and without her help, it wouldn't have been as seamless. Liz is punctual, organized, and an effective communicator. She has collaborated with multiple teams and thus has the ability to work with diverse groups of people.

- Sara Durrani, Product Manager at Allstate

Liz is an extremely passionate and effective communicator. I have always been impressed at how writing seems effortless for her. She is reliable and has the ability to quickly identify and turnaround deliverables for many audiences. -Allie Hannant, Go-To-Market Associate

Manager at Allstate

I found her (Liz) to be detail-oriented, creative and a skilled communicator. I particularly enjoyed her sense of humor in the face of what can sometimes be a stressful situation when faced with tight deadlines.

-Veronica Sloma, Sr. Communication Consultant at Allstate

Liz has been key to the successful launch of multiple telematics and Usage Based Insurance initiatives during my time at Allstate, and her knowledge, dedication, and adaptability in the face of changing circumstances and tight deadlines was always appreciated.

-Chad McMann, Telematics and UBI Product Leader at Allstate

Throughout our collaboration, I was continually impressed by Elizabeth's ability to develop and execute effective communication strategies. Her keen understanding of our industry and target audience allowed us to connect with our stakeholders in a meaningful way. Whether it was crafting compelling project releases, managing program communication, or creating engaging overall strategic messaging, Elizabeth consistently delivered outstanding results.

- Dave McInnis, Vice President Product Management at Allstate

Contact

Phone

(847) 769-2151

elizabeth.knachel@gmail.com

Location

Grayslake, IL

https://www.linkedin.com/in/elizabethknachel/